Sunday, June 2, 2019
Explain the construction of the service package offered by the Lewis :: Business and Management Studies
Explain the construction of the service package offered by the Lewis Partnership at the Swan Hotel or the Moat firm Hotel.1. Define the concept of service package andexplain the construction of the service package offered by the LewisPartnership at the Swan Hotel or the Moat House Hotel.The Service Package is defined as a bundle of goods and services that is provided in some environment 1The Service Package is composed of the following four elementsSupporting facility, facilitating goods, explicit services andimplicit services.Its quite difficult for the service managers to identify theirproduct. This is partly due to the intangible nature of services, butwhat really has a huge influence on the total service experience isthe presence of the customer in the process.The service manager has to offer a total experience to the customerwhich is compatible with the desired service package.The four features of the service package are the infantry of the customerperception of the service. The Lewis Partnership, as a service company, take into account andmanage all the parts of the service package.- Supporting facility are the material resources which a serviceneeds to can be offered. For example a building for a restaurant,a swimming pool, etc.2The main supporting facilities of the Moat House is the building with its rustic furniture. It is located in a accessible rural landscape not fare away from Stafford.With the collaboration of Lloyds TSB Corporate, Mark Lewisthe worldwide Manager of the Moat House has been able torealise big invests in the supporting facilities of the partnership.The eager of perfection and development leads to a constant evolution and utility of the supporting facilities.- Facilitating goods the material which the buyer purchases oror consumes, or the items provided by the customer. For exampletowels, skis, shampoo, etc. 3For the Moat House the facilitating goods are part of hisresources. reference is the most important aspect of the cultu re ofthis family business, so we can find a long list of suppliers whichprovide excellent selection of products, like B&S Dairies, CottageFlowers, Chartley Coffee, etc.- Explicit services the benefits that are quickly noticed by thesenses that are based on the intrinsic or crucial features of the service.Examples are the relaxed feeling after a massage, the improved sound of a car after tuning, etc.4Due to the policy of the partnership, we can find a intensive control of the Explicit Services which are the accommodation and feeding oftheir customers.The culture of this company is Only the best is good enough but his
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