Consumer Behaviour consumption Essay Example | Topics and Well Written Essays - 1750 words

Consumer Behaviour consumption - Essay Example1). The innovative ways of utilize mass-production goods are conceptualized as styles which are expressive of the individualities/identities of the users. In the construction of lifestyles, the use-value of an object of consumption is secondary to the objects signifying effects, to its sign-value, organized around what Hebdige calls, a theology of appearances (199389, p.1). Within this cultural politics, beyond the individual styles, accessible collectives are deemed to be constituted of a series of narrowly defined markets, targets, consumption, taste and status groups (Hebdige 1999, p. 1).The concept of identity is useful for conceptualizing interrelations between tastes, social and organizational factors, and consumption. Anthony Giddens (1991, p.37) pointed out that in typical societies, lifestyles, social roles, relationships, and daily activities were monitored by religion, ascribed status, and accepted practices. Post-modernism c reated more scope for people to establish their own identities by adopting lifestyles, self-manifestations, and self-concepts that kick in symbols, pleasures, and values significant to them. In this situation, consumption plays a crucial and defining role given the fragmentation of socioeconomic life, observable aspects such as clothing, the attribute of vehicle, place of residence, and eating and drinking habits provide compact signals of how one wants to be seen, what resources one commands, and what ones values are. (Dolfsma 1999, 199388).SHOPPING AS A CULTURAL AND ECONOMIC action at law The retail sector as a whole has been studied through analyses of shopping as a social, cultural and economic activity (Falk and Campbell 1997), of shopping mall as a location of consumption of dreams and hopes, helped by architectural designs and display technologies, and of the interactions between the sales-person and customers in closing the sale (Peretz 1995). Consumer desires have been p rompted by exposure to the possessions and lifestyles of a graphic symbol group. The reference group is a comparison group located nearby in the social hierarchy. In Distinction A Social Critique of the sound judgment of Taste, the Pierre Bourdieu discovered a striking regularity in French consumer patterns in the 1960s and 1970s. Bourdieu discovered that a persons educational level and fathers occupation revealed oft about that individuals taste in music and art, what kinds of shops they patronized, and the type of cooking they did. In the