`` The Yellow Wallpaper `` By Charlotte Perkins Gilman And...

There are many factors that can create a theme in a short story. Most of the factors are the elements of fiction, which include plot, setting, characters, symbolism, conflict, and point of view. The two stories that will be compared in this essay are â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman and â€Å"The Story of the Hour† by Kate Chopin. The elements that especially contribute to creating a theme for these short stories are the characters, point of view, and plot. The characters of both stories play a main role in molding a theme. In â€Å"The Story of an Hour†, Louise is a wife, who is also â€Å"young, with a fair, calm face, whose lines bespoke repression and even a certain strength† (Chopin). Even though readers do not know how long Louise and Brently Mallard have been married for, they figure out that Louise â€Å"had loved him--sometimes. Often she had not† (Chopin). For the two statements above, readers can figure out that she is a strong, young woman, who often didn’t love her own husband. Louise often felt as though she did not have the freedom to be who she wanted to be. She was married, so she had to act like only a married woman should. In â€Å"The Yellow Wallpaper†, the narrator is a young woman, who is a natural storyteller that loves to write. Her husband, John, places her under treatment for depression or for being too emotional. Even though the narrator’s treatment involves her no t being able to write, she still finds time to write in her secret diary when no oneShow MoreRelatedThe Yellow Wallpaper, By Charlotte Perkins Gilman, And The Story Of An Hour1409 Words   |  6 Pagessociety than what they do today. There are many stories that can help provide a glimpse of what life was like in the 1800s using a literary device known as realism. Realism is correctly portrayed in â€Å"The Yellow Wallpaper†, written by Charlotte Perkins Gilman, and â€Å"The Story of an Hour†, written by Kate Chopin, in which both depict real life situations and scenarios of what it was like to be a woman in the late 19th century. In both of these short stories, the women are depicted as being tied down byRead MoreThe Story Of An Hour And Charlotte Perkins Gilman s The Yellow Wallpaper Essay1670 Words   |  7 PagesA Women’s Role in a Patriarchal Society During the 19th Century Kate Chopin’s The Story of an Hour and Charlotte Perkins Gilman’s The Yellow Wallpaper are two of the first works of feminist literature in the 19th century. They were written at a time when a woman’s lot was characterized by gender inequality, with few legal, social, or political rights. In the 19th century women were constant victims of society’s ideals, defined as physically and intellectually weaker than men. Fathers and husbandsRead MoreThe Story Of An Hour And Charlotte Perkins Gilman s The Yellow Wallpaper1422 Words   |  6 PagesIn Kate Chopin’s Story of an Hour and Charlotte Perkins Gilman’s The Yellow Wallpaper we see two marriages that are shaped by the hands of society at large and the husbands. Marriage in the upper classes in the late 1800s to the turn-of-the-century was primarily done to increase one party’s social standing, and as such divorce was generally severely frowned upon. Divorce, beginning at the wifeâ€℠¢s behest at least, was unprecedented until the latter half of the 1800s. Both marriages center on womenRead MoreAnalysis Of The Story Of An Hour And Charlotte Perkins Gilman s The Yellow Wallpaper908 Words   |  4 PagesKate Chopin’s â€Å"The Story of an Hour† and Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper† are two short stories that share similar themes and ideas. The authors’ use of point of view, symbolism, and imagery are different but still convey the same basic idea. Both stories cover the theme of marriage and share the idea that marriage is oppressive. The stories focus on two wives desperate to break from the control of their husbands. In â€Å"The Yellow Wallpaper† the woman’s husband is a doctor thereforeRead MoreComparing The Story of an Hour, by Kate Chopin and The Yellow Wallpaper, by Charlotte Perkins Gilman850 Words   |  4 PagesThe Yellow Wallpaper, by Charlotte Perkins Gilman, and The Story of an Hour, by Kate Chopin are two very similar stories. Both women were controlled by their husbands who caused them to feel an intense desire for freedom. However, the women in the stories had different life experiences and different reactions to their own freedom as a result of their different personalities. Mrs. Mallard in The Story of an Hour had to deal with a sort of burden. Her husband had control over her body andRead MoreMiddle Class Women in 19th Century American Society1245 Words   |  5 PagesIn the story â€Å"The yellow wallpaper† the author Charlotte Perkins Gilman says some things about the way women were treated by men back then in the 19th century. Women’s roles and place in the 19th century American society are very humiliating, rational for this society and weird. Women back then were treated as â€Å"something† not as â€Å"someone† that is to say useless beings, that do not have brains. The yellow wallpaper symbolizesRead MoreAnalysis Of The Yellow Wallpaper1727 Words   |  7 Pages Analysis of the Short Story The Yellow Wallpaper by Charlotte Perkins Gilman. Originally published in January 1892 issue of New England Magazine. Charlotte Perkins Gilman s short story The Yellow Wallpaper was personal to her own struggles with anxiety and depression after the birth of her daughter with her first husband and S. Weir Mitchell s resting cure treatment she received. The Yellow Wallpaper describes, from the patients point of view, the fall into madness of a woman who is creativelyRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman904 Words   |  4 Pagescom/us/definiton/americaneglish/rest-cure?q=rest+cure). Charlotte Perkins Gilman wrote The Yellow Wallpaper as a reflection of series of events that happened in her own life. Women who fought the urge to be the typical stereotype were seen as having mental instabilities and were considered disobedient. The societal need for women to conform to the standards in the 1800s were very high. They were to cook, clean and teach their daughters how to take care of the men. Gilman grew up without her father and she vowedRead More Understanding The Yellow Wallpaper1209 Words   |  5 PagesUnderstanding The Yellow Wallpaper      Ã‚   There are more reported cases of clinical depression in women than their are in men. There is also, generalized in western cultures, a stereotype that women are fragile and should be more dedicated to maintaining the home, doing feminine things, that they shouldnt work, and be discouraged from intellectual thinking. In the Victorian period (1837-1901) aside from womens suffragette movements the Victorian woman usually upheld this stereotype of a wellRead MoreThe Yellow Wallpaper: A Look Into Post-Partum Depression1061 Words   |  5 PagesCharlotte Perkins Gilman’s story, The Yellow Wallpaper, portrays the life and mind of a woman suffering from post-partum depression in the late eighteenth century. Gilman uses setting to strengthen the impact of her story by allowing the distant country mansion symbolize the loneliness of her narrator, Jane. Gilman also uses flat characters to enhance the depth of Jane’s thoughts; however, Gilman’s use of narrative tec hnique impacts her story the most. In The Yellow Wallpaper, Charlotte Perkins Gilman

Holden Caulfield of The Catcher in the Rye, by J.D. Salinger

When one’s imagination becomes the director and producer of his thoughts and actions, he loses touch with reality. The ideas and plans are in a chaotic time slot; loneliness becomes the major factor in forming erratic thoughts and actions. In the novel A Catcher in the Rye, J.D Salinger gives insight to the protagonist’s thoughts, experiences, and frustrations in his world. Holden Caulfield’s instinctive desire to be a savior of the innocents evolves, and many times in the story, he faces disappointment. The internal struggles arise when his imagination draws him into situations in which he is unable, but wants desperately to be the hero. The world around him including his peers, family, and random encounters, are those conflicts,†¦show more content†¦Pencey’s ads in papers or magazines featured boys playing polo, but Holden has never seen a horse on Pencey’s campus. The phoniness, for which Holden is constantly seeing and judging, i s obvious through Pencey’s polo ads. Pencey, in Holden’s view, is a place of phoniness; therefore he is not going to give his all in participation at the school academically, socially, or athletically. Salinger uses Pencey as a constant example of Holden’s outward conflicts between Holden and Pencey, which has become his present society. Brian Way writes, â€Å"School is the agency by which America more than most countries consciously socializes the immature for entry into the approved adult activities; and so a boy’s relation to his school becomes a microcosm of the individual’s relation to his society† (34-35). Holden has never really fit into the school because he sees it as the same as he sees his outside world. Holden’s unchanging view of the world as being full of phonies and phony things is present here at Pencey. Holden is the source of his own failure; he truly does not conceive of himself as being a phony at all, but is persistently finding phoniness in the world around him. Holden’s inner conflicts cause illusions, and tremendous amounts anguish. Holden wants to be a protector, but he is experiencing the same problems, and must mature in order to be this â€Å"guardian angel† which is hisShow MoreRelatedHolden Caulfield and the Pressures of Society: The Catcher in the Rye by J.D. Salinger1286 Words   |  6 Pages The Catcher in the Rye by J.D. Salinger, characterization is often found, especially regarding the protagonist, Holden Caulfield. Salinger also includes many themes in his novel relating to growing up in a corrupt society. Hence, this paper will compare, contrast, and evaluate literary criticisms regarding the themes and characterization of J.D. Salinger’s novel The Catcher in the Rye. Many critics of The Catcher in the Rye discuss in depth the characterization of the protagonist Holden CaulfieldRead MoreHolden Caulfield of Catcher In the Rye, the equivalent portrayal of J.D Salinger1734 Words   |  7 PagesHolden Caulfield of Catcher In the Rye, the equivalent portrayal of J.D Salinger Jerome David â€Å"J.D† Salinger’s masterpiece, The Catcher in the Rye, is a world to the disillusioned protagonist Holden Caulfield. The story follows Holden Caulfield following his eviction from his private school, Holden leaves school two days early to travel New York before returning home. He interconnected with many different folks along the way and fascinatingly, the character of Holden Caulfield holds a remarkableRead MoreMental Analysis on Holden Caulfield in J.D. Salinger ´s The Catcher in the Rye824 Words   |  4 PagesCare Service Corporation) (The Numbers Count: Mental Disorders in America). J.D. Salinger’s novel, The Catcher in the Rye, provides the narrative of a young adult, Holden Caulfield, who I believe shows many symptoms of several different mental disorders. In this essay, I will be providing examples straight from The Catcher in the Rye that support my theory of Holden Caulfield’s lack of mental stability. Holden Caulfield demonstrates extreme and inconsistent behaviors throughout his narrative, describingRead MoreParallels Between the Conflicts of J.D. Salinger and Holden Caulfield from Catcher and the Rye618 Words   |  3 PagesLiterature writers, J.D. Salinger, was familiar with a rough childhood by experience. He was able to parallel his experiences to the experiences of Holden Caulfield, the protagonist in The Catcher in Rye. In this novel, Holden experiences conflicts that most youth are not familiar with. The conflicts in Holden Caulfield’s life are caused by various forces and circumstances. One of the main conflict’s in the novel, The Catcher in the Rye, is the recurring theme of innocence. Holden attempts to resistRead MoreHolden Caulfield ´s Innocence and Purity in The Catcher in the Rye by J.D. Salinger850 Words   |  4 PagesIn a society filled with impureness, Holden Caulfield searches for purity and innocence in everyone around him. Lonely, affectionate, and judgmental, Holden is the narrator and protagonist of The Catcher in the Rye. His actions and the way he acts reveals that Holden is very lonely, and is longing for human companionship. Holden is somewhat mature above his age, but still desires pleasures like any other teenage boy. After meeting people, Holden becomes very judgemental about the way people act.Read MoreThe Catcher in the Rye Essay1442 Words   |  6 Pagescharacteristics of Holden Caulfield, the adolescent protagonist hero of J.D. Salinger’s The Catcher in the Rye and illuminate the reasons as to why this prototype of brood ing adolescence, displaying a rather uber-cool style of disaffection, disenchantment and disillusionment became an indispensable figure of interest, in literary circles as well as popular culture. The paper seeks to take issue with the wider dimensions attached to the ‘incapacitation and debilitation’ Holden is often accused ofRead MoreD. Salinger s The Catcher s The Rye 1872 Words   |  8 Pages J. D. Salinger s novel is often called, . . . the forbidden fruit in the garden of literature (The Catcher 116). J. D. Salinger is a writer from the 1950s, a time where literature has questioned the ideas of traditions placed in a community. Through his life and through his characters Holden Caulfield and Phoebe Caulfield in the 1950s realistic fictional bildungsroman The Catcher in the Rye, the postmodernist author J. D. Salinger focuses on the theme of self isolation in society in orderRead MoreAnalysis Of Characters And Themes Of The Catcher Rye 1537 Words   |   7 Pages Analysis of Characters and Themes in The Catcher in the Rye J.D. Salinger was born in 1919 to a wealthy Manhattan family. He grew up in the same social conditions as Holden Caulfield does in The Catcher in the Rye. The last thing Salinger cared about was being a successful student because he was very lazy, without care for his responsibilities and tasks. Salinger flunked out of many prep schools, and his parents sent him to a military academy named Valley Forge in Pennsylvania, where he graduatedRead MoreSimilarities And Differences Between Salinger And Holden Caulfield1671 Words   |  7 Pagesbook, â€Å"The Catcher in the Rye†, Holden Caulfield has many conflicts and life lessons. Throughout the story the author, J.D. Salinger, creates events that make the main character realize that in life people change and grow. The message behind the story is let children grab the â€Å"gold ring† and you can’t always be the catcher in the rye. All of the things that make Holden who he is have many resemblances to the life of the author, J.D. Salinger.   Ã‚  Ã‚   One of the similarities between Holden and Salinger’sRead MoreSymbolism In Catcher In The Rye712 Words   |  3 PagesCatcher in the Rye essay Essay question: Analyse how symbolism was used to develop the key ideas in the written text. In the novel â€Å"Catcher in the Rye†, author J.D Salinger uses symbolism to create and portray key idea to us as the readers. The key ideas he portrays are; Holden Caulfield is the guardian of youth and that Holden is a broken record that no one wants to listen to. Throughout the novel, author J.D Salinger often mentions a red hunting hat worn by Holden and the way in which Holden

Market Segmentation Conceptual and Methodological Process

Question: Discuss about the Market Segmentation for Conceptual and Methodological Process. Answer: Introduction In the mid of the 19th century, the concept of retail marketing has taken a dramatic change. The changing behaviour of customers gave birth to two of the potential phase of a retail market. Moreover, the concept of department stores and discount stores has grabbed significant attention of consumers, which provided enough space for the competition in between top companies (Zielke 2014). Department stores used to have sections for different types of products such as clothing, furniture, sporting goods and many more. Nevertheless, all necessary products assembled to a single place provided a cost effective and time saving benefit to the consumers (Davis and Dyer 2012). Moreover, they are no longer required to go to different place for different products. This assignment helps in finding out the changing face of retail management and respective customer behaviour. With the help of some potential parameters, companies are encasing on the enhanced opportunities because of a phenomenal customer response to the retail shopping. Department stores and discount stores A department store is a place, which offers wide range of consumer goods at one place. The concept has changed the shape of shopping habits in major cities in the mid of the 19th century. Department stores have different sections dedicated to a wide range of consumer goods such as clothing, home appliances and many more (Davis and Dyer 2012). Discount store is another retail concept, which offers goods at a more affordable and discounted prices (Zielke 2014). Discount stores mainly focus on the pricing of the product. However, they compromise on the quality and the service part. Aldi is a good example of such kind of a store, which has the reputation of being the world largest retailer. Moreover, it operates in more than 10,121 discount stores across the globe. Evolution of department and discount stores It all started in the mid of the 19th century, when the retail management started giving a new face to the shopping habits (Ewing 2014). Inception of department store has all changed the buying behaviour of customer by bringing more diversification in their shopping habits. Industrial revolutions have bettered the economy structure of people living in major cities. Moreover, an improved economy structure of common people acted as a catalyst in favour of the retail revolution (Mercer 2014). They sensed the gaps that need to be filled up with some new concept, which could help in enhancing the market feasibility of companies. Moreover, companies thronged to the changed concept and brought some of the best experience to the customers, which they had never imagined. Both the department stores and the discount stores are same in their product segmentation but differ in their mode of operation (Clodfelter 2012). Department stores have different sections offering wide range of consumer good s whereas discount stores offered wide range of discounted products. However, discount stores focus more on product pricing rather than the quality and the service part (Kim and Kim 2012). Aldi is a good example of such a store, which is the largest retailer in world to offer discounted products. Customer segmentation Customer segmentation refers to a process, which divides customer based on their feasible level to the pricing of the product (Wedel and Kamakura 2012). Different types of customer in Australia and Nepal represent the different face of a retail market, which solely depend on buying behaviour of customers. In Australia and Nepal, there are five types of customers in retail market such as: Potential customer: These customers come to the stores and buy the desired product irrespective of their price range (Parment 2013). In this context, Nepal has more potential customers than Australia. Moreover, this is for the reason that Nepal has less number of supermarkets than Australia. New customer: New customers are those, which gives retail market a sigh of hope of prospering in the coming future (Ferrell and Hartline 2012). However, this heavily depends on a large population of the country. Nepal has very less population than Australia as it has less number of people falling under the age of (18-30). Impulsive customer: Impulsive customer is an instant buyer of products, which happens all of sudden without any proper plan for this before (West, Ford and Ibrahim 2015). In this context, Australia has a large number of impulsive buyers because there is large number of supermarkets in the country. Customers can find various stores in various places whereas in Nepal thee are lesser number of supermarkets. Discount customer: These customers seek for a discounted product and wishes to visit to those supermarkets, which has the reputation to offer discounted products (Solomon, Russell-Bennett and Previte 2012). In this context, both Australia and Nepal have same rate of customers, who wish to buy product on a discounted price. Diversification Diversification is something, which encourages a company to bring new products in market (Oh, Sohl and Rugman 2015). Moreover, it adds another level in the business operation, which indeed is a result of added production. Diversification also helps a company during its economic downturn by bringing product variation as per the changing requirement of consumers (Goworek and McGoldrick 2015). In this regard, Aldi represent a good example, which has diversified culture in their production. The two effective issues, which are associated with the diversification, are elated issues and unrelated issues. For Aldi, the related issues are health and cosmetic products, vegetables and fresh fruits whereas unrelated issues may be electronic, stationary an household goods. The related issue with the Chaudhry Group in Nepal are house development, food and beverages. The unrelated issue for the Chaudhry Group in Nepal can be categorised as real state, automobiles, tobacco, education and many more. Moreover, the Company answered to the urgency of having brown instant noodle in Nepal, which was primarily dominated by white noodles in the 80s. Challenges and issues of retail market in Australia and Nepal Challenges and issues have always affected the business of leading companies in past (Layton 2015). In Australia also, there is a healthy competition in between different types of supermarkets and the online mode of shopping. Aldi has created a strong impact in the past by achieving the reputation of the leader company in the discount store format. However, the performance of the Company is challenged by an increasing popularity of online mode of shopping. The online mode of shopping is offering products at a cheaper rate than the discount stores. Nevertheless, Aldi is under notable pressure from diverse segments of customer in Australia (Chugh and Grandhi 2012). On a same note, Chaudhary Group is also facing certain challenges in Nepal because of a low population there. The low population in the country mean that other companies who wish to expand their business in the country might not experience a healthy market shares. Moreover, low population and challenging business access in Nepal have constructed the country as an unfavourable choice for the investors. Nonetheless, the poor transport system in Nepal has added another feather in the book of challenges in front of Chaudhry Group (Magnani, Gevorgyan and Kurz 2012). Companys Future Fresh vegetables and fruits and their environment-friendly packaging have shown Aldis utmost dedication towards the social wellbeing. Moreover, they do so to grab a competitive edge over its competitors. Aldi is strongly focussing on some key part of its production such as adding nutritional values to it with the help of extensive teams of experts who take care of the nutritional part with suitable strategies. With regular set up of different stores at different locations, Aldi has successfully hampered market shares of some leading companies such as Asda, Tesco and Morrisons during economic recession (Chugh and Grandhi 2012). On a same note, Chaudhary Group has left its massive impact on the retail market in Nepal. However, at a global level, it is facing some serious challenges such as rules regulations, cost and currency rates. Nonetheless, the Company has so far managed these challenges. CG is one of the giant companies in the Kingdom of Nepal, which has diversified inclinations across various domains. They have some of the excellent manufacturing facilities for the production of noodles, cigarettes, beverages and snacks. WAI-WAI is the market leader in Nepal in the noodle market. The Company has influenced not only Nepal but also India, Bhutan and the global countries. The effective and unique taste of the noodle has also produced worthy results in European countries such as UK, Germany Austria. Throughout the expansion of the Company during the last 137 years, the WAI-WAI has expertise in possessing not less than 40 businesses (Magnani, Gevorgyan and Kurz 2012). Cost containment and value-driven behind the changing face of retail management Cost contaminant is the business practice in order to maintain level of expense to prevent redundant expenditure in order to enhance profitability devoid of long-tem damage to the Company (Manjeshwar, Sternquist and Good 2013). Retailers mostly endeavors investments as well as operating costs with a cost-contaminant approach. Most of the retail firms use this to hold down both preliminary strategies due to intense competition from discounters (PrezCabaero, CruzRos and GonzlezCruz 2014). It is done to authorize a complicated chain or franchise operation as well as high land and construction cost and a desire to maximize the productivity. With the help of the following strategies, cost contaminant can be achieved: Regulating operating processes, size of stores, layout of stores as well as goods offerings Making the use of secondary location, self-supporting units, and sites in older stripe centers and by occupying sites deserted by others Making the use of plainer fixtures as well as lower-cost displays Making the use of reasonable construction materials that includes exposed cinder-block walls as well as solid floors. Positioning stores in smaller communities where building guidelines are less strict, cost of labor is lower and the operating cost is diminished. Purchasing renovated equipment that includes pos hardware Joining cooperative purchasing and advertising groups Encouraging manufacturers in order to finance inventories The quest to provide good value to customers acts as the driving force behind contaminant of cost (Manjeshwar, Sternquist and Good 2013). Price plays a major role in what a customer desire to acquire and from where they acquire it. However, price is no longer considered as the precise reflection of value. Changing face of retail management in coming future Concept of life cycle in retail and the wheel of retailing concept are the driving force behind the changing future of the retail market (Ryan 2016). The concept of life cycle in a retail management refers to a process through which an organization passes through. Moreover, the cycle has divided into four parts such as innovation, success, saturation and decline. Innovation is the one weapon, which a company uses to produce different expertise in the market. However, inclination of a product is also a part of the retail management, which can have various driving forces behind this such as decreasing demand for the product or changing behaviour of customers for the product (Layton 2015). On the other hand, wheel of retailing represent a strategy, which a company exhibit in their entire operation of a product in the market. They first introduce the product in market with a lower pricing to grab the attention of customers. However, once the product takes a strong foothold in the market, they increase the pricing of the product to provide them a healthy profit margin. The wheel of retailing concept is the most powerful driver behind the changing face of the retail market (Sthlberg and Maila 2012). Irrespective of the companies are following the same technique to turn consumer in their favour. Nevertheless, giving variations to the pricing of the product based on situational demand for the product produces healthy customer base (Lee and Kotler 2015). The growing awareness towards the societal values of customers has given a rethink to the companies on their products and the formats of stores. Keeping the premises environment friendly, there is an utmost requirement to maintain hygienic surroundings in the supermarkets. Nonetheless, customers are now more centric towards their health values. Scrambled merchandising When a retailer sells goods in his shop, which do not belong to the usual variety of commodities he keeps or sells it is termed as scrambled merchandizing (Zentes, Morschett and Schramm-Klein 2017). A retailer may opt for scrambled merchandizing in order to increase his top line or bottom line and for better utilization of space. Scrambled merchandizing also illustrates scattered management of product and it can leave a negative image in the mind of the customer who is not sure of what the retailer stands for (Zentes, Morschett and Schramm-Klein 2017). The observable fact is mostly observed with small and medium sized retailers whose key objective is to make more money. The modern practices among retailers in order to enlarge their product lines beyond those conventionally carried foremost competition between types of retailers. Scrambled merchandising is popular due to several causes that include the desire of the retailers to augment overall revenues, largely profitable commodities and services and because customers make more desire purchases (Sthlberg and Maila 2012). Scrambled merchandising is infectious. In other words, drugstores, florists, video-stores as well as bookstores are all affected negatively due to scrambled merchandizing. Retailers such as drugstores are forced into scrambled merchandising to complete the sales emptiness caused by supermarkets. Conclusion Although, flexibility is an important key in the changing face of the retail market but examples are very rare for such leaders. Even the giant companies like Aldi could not keep it away from certain challenges that are coming its way. The online shopping mode such as Amazon, Snapdeal, EBay and many more have all hampered the sales figure of the Company notably. To sustain the gained customer base, Aldi can go the same way by offering online product sale. They need to add online purchase mode to their existing website, which could offer wide range of products at a comparatively cheaper rate. Once it grows with the online sale system and catches significant customer base, the Company can increase respective product pricing considerably to enhance the profit margin. Low population and an unfavourable transport mean in Nepal are causing serious threat to the Chaudhry Group. Big companies are not daring to expose their expertise in this counterpart. Nonetheless, due to low population companies have less scope for their drive in market shares. CG can go for a merger concept as this can expose their expertise in front of international customers. Moreover, this can open ample of options to the Chaudhry Group in international market with diverse range of products. The concept of retail market is continually changing, which is driven by certain forces such as cost containment, value-driven and scrambled merchandising. However, changing customer behaviour is acting as the most influential factor for a changing face of retail market in the coming future. The diverse culture of buyers has opened up several dimensions for a retail market expansion such as online sales of goods through various platforms. Moreover, Amazon, Snapdeal, EBay and many more have changed the buying perceptions of customers in a big deal. A considerable growth is there in the online buyers list, which is providing ample of space to the existing giants in retail market to look for a significant change in their operations mode. Nonetheless, Aldi in Australia and Chaudhry Group in Nepal both need to improve their operation mode to meet with the enhanced demand of customer buying habit. References: Chugh, R. and Grandhi, S., 2012. E-Tailing: A Snapshot of Australias Top 25 Retailers.Strategic and Pragmatic E-Business: Implications for Future Business Practices: Implications for Future Business Practices, p.297. Clodfelter, R., 2012.Retail buying: from basics to fashion. AC Black. Davis, L.Y. and Dyer, B., 2012. Consumers' value perceptions across retail outlets: shopping at mass merchandisers and department stores.The International Review of Retail, Distribution and Consumer Research,22(2), pp.115-142. Ewing, E., 2014.History of 20th century fashion. Pavilion Books. Ferrell, O.C. and Hartline, M., 2012.Marketing strategy, text and cases. Nelson Education. Goworek, H. and McGoldrick, P., 2015.Retail Marketing Management: Principles and Practice. Pearson Higher Ed. Kim, J.E. and Kim, J., 2012. Human factors in retail environments: a review.International journal of retail distribution management,40(11), pp.818-841. Layton, R.A., 2015. Formation, growth, and adaptive change in marketing systems.Journal of Macromarketing,35(3), pp.302-319. Lee, N.R. and Kotler, P., 2015.Social marketing: Changing behaviors for good. Sage Publications. Magnani, R., Gevorgyan, A. and Kurz, K., 2012. Market analysis of complementary foods in Nepal.Global Nutrition Collaborative Research Support Program (CRSP) Research Briefing Paper, (12). Manjeshwar, S., Sternquist, B. and Good, L.K., 2013. Decision making of retail buyers: perspectives from China and India.Qualitative Market Research: An International Journal,16(1), pp.38-52. Mercer, H., 2014. Retailersupplier relationships before and after the Resale Prices Act, 1964: A turning point in British economic history?.Enterprise and Society,15(01), pp.132-165. Oh, C.H., Sohl, T. and Rugman, A.M., 2015. Regional and product diversification and the performance of retail multinationals.Journal of International Management,21(3), pp.220-234. Parment, A., 2013. Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing.Journal of retailing and consumer services,20(2), pp.189-199. PrezCabaero, C., CruzRos, S. and GonzlezCruz, T., 2014. The contribution of dynamic marketing capabilities to service innovation and performance.International Journal of Business Environment,7(1), pp.61-78. Ryan, D., 2016.Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Solomon, M., Russell-Bennett, R. and Previte, J., 2012.Consumer behaviour. Pearson Higher Education AU. Sthlberg, M. and Maila, V., 2012.Shopper marketing: How to increase purchase decisions at the point of sale. Kogan Page Publishers. Wedel, M. and Kamakura, W.A., 2012.Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media. West, D., Ford, J. and Ibrahim, E., 2015.Strategic marketing: creating competitive advantage. Oxford University Press. Zentes, J., Morschett, D. and Schramm-Klein, H., 2017. Store-based RetailingGeneral Merchandise. InStrategic Retail Management(pp. 47-70). Springer Fachmedien Wiesbaden. Zielke, S., 2014. Shopping in discount stores: The role of price-related attributions, emotions and value perception.Journal of Retailing and Consumer Services,21(3), pp.327-338.

The Analects of Confucius Essay Example

The Analects of Confucius Essay The Analects of Confucius, a collection of sayings and ideas of Confucianism, was compiledby the followers of Confucius mostly in the form of dialogues. The last chapter, â€Å"[Emperor] Yao Said,† is the briefest chapter in the book. One school of thought holds that it is just a collection of leftovers. I come from the school of thought that the last chapter concludes Confucius’s theme of politics as well as philosophy with an inseparable connection with the other chapters in the analects. Politics was Confucius’s prime concern. Listed with examples of emperors, 20. 1 talked about how to be a successful philosophical king. People, food, mourning, and sacrifice were all the elements important to the rule of a country. Generosity, good faith, industriousness, and justice were the dispositions of a king, which Confucius praised highly. All those similar ideas ran through the entire book. 1. 5 and 12. 9 emphasized how important it was to love people in order to govern a state. 3. 12 and 3. 17 talked about how necessary it was to hold a sacrificial ceremony carefully. In 17. , the five practices that would implement humanity, which was the core of Confucianism, were courtesy, tolerance, good faith, diligence, and generosity. These political ideas have a tight relationship with each other within the 20 chapters around the theme of politics: benevolent politics. Under the rule of the king, competent officials were necessary to govern the state together. Mentioned in 20. 2, cultivating the five treasures while esche wing the four evils was the key to become a capable official. In my opinion, the five treasures were actually the details, the steps of governing a state. We will write a custom essay sample on The Analects of Confucius specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Analects of Confucius specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Analects of Confucius specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Firstly, all constructions should be under a plan, which was beneficial to people. Then, people would work hard for the goals that they were willing to achieve. Once the state became a prosperous state, no one would be rapacious. If the officials were amiable, then all the citizens would lived in a state full of happiness. The other part in 20. 2 talked about the behaviors that officials had to avoid. Terror, tyranny, extortion and bureaucracy were the spots that were mentioned in other chapters that people should not obtain. Those behaviors were exactly the opposite to the theme of humanity, the core of Confucius. For the ideal state of Confucius, it was not enough with only a philosophical king and competent officials. Most importantly, gentlemen should be the citizens of the state. A gentleman should understand the fate, the rites and the words. The fate here means the willing of heaven, which was the nature law. In 2. 4 and 16. 8, the master mentioned that a man could not be a gentleman if he feared of the willing of heaven. In 8. 2, 8. 8 and 16. 3, the master talked about the important rites was for a man. ‘If you do not study the ritual, you will not be able to take your stand in society. ’[1] 1. 3 and 5. 10 stated that clever talks were necessary for humanity. Those main concepts ran through the entire book. Cleverly, through 20. 3, the focus converted from the theme of the politics to the core of Confucianism, humanism. 12. 1 mentioned that self-cultivation and the restore of rites we re the practice of humanity. Those were exactly the ones chapter 20 emphasized. Summarized from the entire book, the theme of Confucius’s politics was to achieve the harmony of the universe and of society. For Confucius’s ideal state, there were a philosophical king, benevolent official and citizens. In the society, all the people should be gentlemen, who have moral achievement and intellectual competence through self-cultivation and self-creation[2] instead of the aristocrats who were immoral and uneducated. [3] The way of how to become a gentleman implied the significance of education. Humanity, politics and education tied with each other in the book and were concluded in the last chapter. Therefore, from my point of view, instead of being a collection of leftovers, the last chapter acted as a conclusion of emphasizing both personal and government morality, social relationships, justice and sincerity for the entire book. [1] Cited from 16. 13. [2] Idea from http://en. wikipedia. org/wiki/Confucianism [3] Idea from the introduction of the Analects of Confucius ( ii ) by SIMON LEYS